"Zeta eyes 50% of $1 trn credit line on UPI banking tech opportunity by 2030 Zeta was founded by serial entrepreneurs Bhavin Turakhia and Ramki Gaddipati in 2015 Zeta, which provides next-gen banking technology to financial institutions globally, is launching a digital credit-as-a-service offering as part of its strategy to democratise credit. SoftBank-backed Zeta’s offering is underpinned by the National Payments Corporation of India’s Credit Line on Unified Payments Interface (UPI) scheme. Zeta estimates that the transaction volume on this scheme will exceed $1 trillion by 2030. It aims to capture 50 per cent of this market opportunity with its end-to-end solution that can help banks conceive and rapidly launch multi-form credit products. ©SHIRSENDU KARMAKAR "